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Southwest Florida · A DIVA PLUS BRAND

THEEIT GIRLOF SWFL

Where to go. What to shop. Who to know.

Your local lifestyle guide to Southwest Florida—places to discover, plans to make, and businesses to know.

Good people · better places · plans worth sharing

Three stylish friends walking beneath palm trees in Southwest Florida.
A shopper browsing a curated boutique.
Find your local favorite
Friends sharing a meal at a sunlit café.Southwest Florida hits different
Your next favorite is closer than you think

A local lifestyle guide

Your kind of Southwest Florida.

The local event edit

This Week in SWFL

Owner-published plans, with dates and details as supplied.

View all events

No owner-published events are available for this view yet.

On the mood board · proposed ideas

What should we do together next?

These are future experience ideas, not scheduled events or ticket offers. Club and It Girl VIP Business members can add their name to an idea they would love to join.

  • Proposed ideaIt Girl Brunch
  • Proposed ideaSip & Shop
  • Proposed ideaThrift Bus Tour
  • Proposed ideaBoss Up Saturday
  • Proposed ideaMoms Morning Meetup
  • Proposed ideaFashion & Beauty Mixer
  • Proposed ideaGirls Night Out
  • Proposed ideaCloset Swap
  • Proposed ideaRestaurant Crawl
  • Proposed ideaThe It Girl Awards
  • Proposed ideaWaiting to Exhale NYE Experience

For THEE IT GIRL CLUB and VIP Business members

Which idea would you love to join?

Add your name to the interest list for one proposed idea. Joining expresses interest only: the idea is not confirmed, and no ticket is purchased.

Checking membership access…

For the local businesses shaping SWFL

Put Your Business On Our Radar.

Be the place she puts on the group chat.

Content creation, marketing and promotion, business spotlights, and event listings connect local businesses with the women looking for their next place to shop, meet, and discover.

A creator surrounded by retro pink televisions, a camera, and small business promotion panels.
Content, connection, and small-business promotion

Paid once · owner-approved packages

Choose your feature.

  • Collaboration

    $57

    One-time service

    • 1 Promo Video/Reel
    • Google Review
    • Photo Content
    • Shared on Social Media
    Review this service
  • Business Spotlight

    $157

    One-time service

    • Intro on Live
    • Full Business Feature
    • 3–5 Content Deliverables (Reels + Photos)
    • Shared on All Platforms
    • Link in Bio + Tagging
    Review this service
  • Content Creator Day

    $257

    One-time service

    • On-Site Content Creation (4 Hours)
    • Reels, Photos & BTS
    • Custom Content for Your Page
    • Optional Live Coverage
    • Edited & Delivered
    Review this service

A separate way to support the local scene

Choose a contribution amount that feels right. Sponsorship is its own program, separate from THEE IT GIRL CLUB and the $10.99/month Full SWFL Calendar membership.

See sponsorship levels

For SWFL, with love

Local stories · content · connection

Content. Connection. Culture.

A creator-led local guide for discovering places, planning experiences, and helping businesses reach the women around them.

A shared brunch at a bright café.

02 · What’s happening

Owner-published plans, when they are ready.

See event pages
Three friends sharing a relaxed afternoon in Southwest Florida.Good people · better things

Women-only lifestyle + community membership

Join the IT GIRL Community

THEE IT GIRL CLUB is the paid women-only lifestyle and community membership. It includes full access to the monthly SWFL events calendar, monthly Club events and networking opportunities, early access to selected events, member offers and discounts, community access, shopping and social experiences, brunches, and other member experiences as they are scheduled.

  • Full monthly SWFL events calendar
  • Monthly Club events and networking opportunities
  • Early access to selected events
  • Member offers and discounts
  • Community access
  • Shopping and social experiences
  • Brunches and other member experiences as they are scheduled

$27/month · full monthly calendar included

Join THEE IT GIRL CLUB

Standalone calendar subscription

The Full SWFL Calendar

Full SWFL Calendar is a separate $10.99/month membership for full access to the monthly SWFL events calendar; it excludes the Club lifestyle and community program. THEE IT GIRL CLUB is $27/month and includes that full calendar plus its women-only lifestyle and community program. Monthly editions appear after the owner publishes them.

View calendar-only access

Say hello

Let’s make a local connection.

Questions, collaborations, local recommendations, and business inquiries start here.